Mass Effect Fans Buy #SaveMassEffect Billboard in Times Square — and They Have Plans for More

✍️ What we know so far

Automatic note by LuaCat Games, built from what we know about the coverage (who reported it, how many sites, the story’s history) — not a translation or copy of the source.

This comes from IGN, which does its own reporting — for now, it's the only coverage. The previous Mass Effect trailer came out 3 days before this story. In the 30 days before this one, 67 other Mass Effect stories ran here. Hot off the press — the kind of news that gets the community going.

Bottom line: Safe to take the main point — it's the fine detail that sometimes shifts later.