Games

Smash Bros. director shares thoughts on originality in games, says “industry that loses its originality will ultimately just die a slow death”

Masahiro Sakurai, the legendary director behind iconic Nintendo games and franchises such as Super Smash Bros. and Kirby Air Riders, has revealed that the “Game Designers Award” category at the Japan Game Awards is being discontinued. The award has been around since 2010 and recognizes games based on their creativity…

Smash Bros. director shares thoughts on originality in games, says “industry that loses its originality will ultimately just die a slow death”
Image: Nintendo Everything

Curated and translated by LuaCat Games

What we know so far

Automatic note by LuaCat Games, built from what we know about the coverage (who reported it, how many sites, the story’s history) — not a translation or copy of the source.

Nobody besides Nintendo Everything has reported this yet — we’re keeping an eye out for confirmation. Super Smash Bros. stopped being a niche subject a long time ago — it's talk for people who don't even follow the scene.

Bottom line: Can’t call it yet — wait for more outlets to confirm before counting on it.

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Timeline: Super Smash Bros.

What’s come out about Super Smash Bros. so far, newest first.

  1. Sakurai on the struggle of originality, recalls criticism of Smash Bros. for not being like Street Fighter 2 and Virtua FighterNintendo Everything
  2. Nintendo Switch eShop charts – November 7, 2026 – Smash Bros. Ultimate #1 for the second week in a rowNintendo Everything
  3. Nintendo Switch eShop charts – October 31, 2026 – Smash Bros. Ultimate starts a winning streakNintendo Everything
  4. Nintendo Switch eShop charts – October 24, 2026 – Super Smash Bros. Ultimate on topNintendo Everything
  5. Smash Bros. director Masahiro Sakurai thinks gen-AI will cause a surge of unoriginal games, but says human creativity can't be replicatedEurogamer

See the full timeline (13 stories)

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