Games

Smash Bros. director Masahiro Sakurai thinks gen-AI will cause a surge of unoriginal games, but says human creativity can't be replicated

Masahiro Sakurai has spoken about the pitfalls of generative AI use in game development, saying that while he believes the technology will result in a surge of unoriginal video games, human creativity - such as that shown by designers like Ico's Fumito Ueda - can't be replicated.

Source: Eurogamer••1 h ago•2 sources
Smash Bros. director Masahiro Sakurai thinks gen-AI will cause a surge of unoriginal games, but says human creativity can't be replicated
Image: Eurogamer

Quick summary

Masahiro Sakurai has spoken about the pitfalls of generative AI use in game development, saying that while he believes the technology will result in a surge of unoriginal video games, human creativity - such as that shown by designers like Ico's Fumito Ueda - can't be replicated.

Curated and translated by LuaCat Games

What we know so far

Automatic note by LuaCat Games, built from what we know about the coverage (who reported it, how many sites, the story’s history) — not a translation or copy of the source.

Eurogamer and Nintendo Everything have both published it — two sites saying the same thing. Few names pull a crowd like Super Smash Bros.. In the 30 days before this one, 5 other Super Smash Bros. stories ran here.

Bottom line: The core of it should hold; if another outlet tells it differently, that shows up below.

Section
Games
Published
10/22/2026 14:00
Updated
10/22/2026 14:10
Sources
2
Relevance
57/100
Popularity index0/100
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Who else covered this

2 sources covered this story. The more outlets confirm it, the higher the story's relevance index.

How the story developed

Earlier versions of this same story remain available — the spotlight moves, the history stays.

  1. Smash Bros. director Masahiro Sakurai warns AI could lead to unoriginal, unplayable gamesNintendo Everything

Timeline: Super Smash Bros.

What’s come out about Super Smash Bros. so far, newest first.

  1. These Smash Bros. characters should stay the same in the next gameNintendo Everything
  2. [UPDATE] Super Smash Bros. Player Mew2King Responds After Tournament Bans Him Over Bug Bite ConcernsIGN · Update
  3. Feature: "I Lost My Mind" - Abby Trott On Singing The Smash Bros. Theme & Playing A Belmont In CastlevaniaNintendo Life
  4. 7 Switch 2 Characters Nintendo Should Add to the Next Super Smash Bros.Polygon
  5. Smash Bros. owes millions of dollars in OSHA violations | UnraveledPolygon

See the full timeline (9 stories)

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Original source

Eurogamer

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