Games

‘If Hits Are Unexpected, Datasets Aren’t Gonna Get You There’ — Take-Two Interactive and Sony Bosses Say That AI Cannot Replace Human Creativity

Strauss Zelnick and Hiroki Totoki said that AI would not replace human creativity in the entertainment business, but they both still see it as a tool useful to the production pipeline.

‘If Hits Are Unexpected, Datasets Aren’t Gonna Get You There’ — Take-Two Interactive and Sony Bosses Say That AI Cannot Replace Human Creativity
Image: IGN

Quick summary

Strauss Zelnick and Hiroki Totoki said that AI would not replace human creativity in the entertainment business, but they both still see it as a tool useful to the production pipeline.

Curated and translated by LuaCat Games

What we know so far

Automatic note by LuaCat Games, built from what we know about the coverage (who reported it, how many sites, the story’s history) — not a translation or copy of the source.

So far only IGN has run it, but that's a newsroom that checks what it publishes.

Bottom line: You can treat this as firm, just keep an eye on updates.

Section
Games
Published
10/20/2026 12:18
Updated
10/20/2026 12:48
Sources
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