Games

The Legend of Zelda Series Was in 'Dire Straights' Before Breath of the Wild, Former Nintendo Marketing Leads Say

The Zelda series was in “dire straits” before Breath of the Wild, with a dwindling playerbase and low sales, according to former Nintendo marketing leads.

Source: IGN••4 h ago
The Legend of Zelda Series Was in 'Dire Straights' Before Breath of the Wild, Former Nintendo Marketing Leads Say
Image: IGN

Curated and translated by LuaCat Games

What we know so far

Automatic note by LuaCat Games, built from what we know about the coverage (who reported it, how many sites, the story’s history) — not a translation or copy of the source.

Only one source has this so far: IGN. If other sites confirm it, they’ll show up below. Worth remembering the scale here: The Legend of Zelda changed what people expected from the genre back in 1986, and the bar stayed up. Worth remembering: The Legend of Zelda already had a delay announced on 11/05/2026. If the date holds this time, we'll come back here and say so.

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How the story developed

Earlier versions of this same story remain available — the spotlight moves, the history stays.

  1. The Legend of Zelda Series Was in 'Dire Straits' Before Breath of the Wild, Former Nintendo Marketing Leads SayIGN

Timeline: The Legend of Zelda

What’s come out about The Legend of Zelda so far, newest first.

  1. All rupee wallet upgrade locations in Zelda Ocarina of TimePolygon
  2. Breath of the Wild Saved the Zelda Series From ‘Dire Straits’Polygon
  3. Zelda: A Link Between Worlds Listed As 'Playable With NSO', But Let's Not Jump To ConclusionsNintendo Life
  4. Não é tão ficção: a Grande Árvore Deko de The Legend of Zelda ser oca por dentro e ainda estar “viva” é uma condição real vista em algumas plantasIGN Brasil
  5. "The Series Was In Like Dire Straits" - Kit & Krysta Recall Zelda's Pre-BOTW Dark TimesNintendo Life

See the full timeline (371 stories)

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IGN

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