Games

Microsoft patents idea for in-game PC and Xbox adverts shown during downtime "trigger events"

Microsoft has filed a patent for a system that allows PC and Xbox games to serve advertisements during game sessions, seemingly without disrupting gameplay.

Microsoft patents idea for in-game PC and Xbox adverts shown during downtime "trigger events"
Image: Eurogamer

Quick summary

Microsoft has filed a patent for a system that allows PC and Xbox games to serve advertisements during game sessions, seemingly without disrupting gameplay.

What we know so far

Automatic note by LuaCat Games, built from what we know about the coverage (who reported it, how many sites, the story’s history) — not a translation or copy of the source.

Headed for PC. The report is Eurogamer's, on its own for now. They usually verify before posting.

Bottom line: The core of it should hold; if another outlet tells it differently, that shows up below.

Section
Games
Published
09/21/2026 09:19
Updated
09/21/2026 09:45
Sources
1
Relevance
18/100
Popularity index0/100
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