Games

Microsoft file patent for a machine learning system that would "train" itself on your playtime to work out when you'll be least annoyed by in-game ads

Uncle Microsoft's efforts to keep inventing the Torment Nexus proceed apace with a patent application for an in-game advertising system that might use machine learning to read your activities, and work out when you'll be least apoplectic about being suddenly served a giant MacDonalds pop-up.

Microsoft file patent for a machine learning system that would "train" itself on your playtime to work out when you'll be least annoyed by in-game ads
Image: Rock Paper Shotgun

Quick summary

Uncle Microsoft's efforts to keep inventing the Torment Nexus proceed apace with a patent application for an in-game advertising system that might use machine learning to read your activities, and work out when you'll be least apoplectic about being suddenly served a giant MacDonalds pop-up.

What we know so far

Automatic note by LuaCat Games, built from what we know about the coverage (who reported it, how many sites, the story’s history) — not a translation or copy of the source.

This comes from Rock Paper Shotgun, which does its own reporting — for now, it's the only coverage.

Bottom line: Safe to take the main point — it's the fine detail that sometimes shifts later.

Section
Games
Published
09/21/2026 12:42
Updated
09/21/2026 12:45
Sources
1
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