Games

Following Nintendo and Sony's lead, Xbox is setting up a division exclusively dedicated to movies and non-games partnerships

Today, Microsoft announced it is setting up a new branch of the Xbox business named XP. In a blog over at the Xbox Wire, Microsoft details what this new area of the business looks like - it consists of four branches: Xbox Places, Xbox Pictures, Xbox Partnerships, Xbox Products.

Following Nintendo and Sony's lead, Xbox is setting up a division exclusively dedicated to movies and non-games partnerships
Image: Eurogamer

Quick summary

Today, Microsoft announced it is setting up a new branch of the Xbox business named XP. In a blog over at the Xbox Wire, Microsoft details what this new area of the business looks like - it consists of four branches: Xbox Places, Xbox Pictures, Xbox Partnerships, Xbox Products.

What we know so far

Automatic note by LuaCat Games, built from what we know about the coverage (who reported it, how many sites, the story’s history) — not a translation or copy of the source.

The report is Eurogamer's, on its own for now. They usually verify before posting.

Bottom line: The core of it should hold; if another outlet tells it differently, that shows up below.

Section
Games
Published
10/08/2026 09:12
Updated
10/08/2026 09:14
Sources
1
Relevance
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Popularity index0/100
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